For a few months now, I’ve had this urge to write again. When a publication invited me to write something though, the words just wouldn’t come out. Every few weeks something would come up organically, and I would write about it, but otherwise my keyboard was silent.

Looking back, I’ve realized that this stems from how generally sour I’ve become on media. Most of it, op-eds, articles, videos, is just noise. Most of the assignments I’ve been given have amounted to “Make noise”, “React”, “Write a headline to waste someone’s time”, “Make them click”, and I’m just not for that anymore. I’ve only been able to write when I actually had something to say.

90% of online writing nowadays is superfluous. It’s driven by editors who demand their writers play catchup with competitors. It’s driven by Facebook ads, and meaningless word wars. Another 8% is people writing about things they don’t know about. 2% remains for original writing. That’s the 2% I love, and the 2% I want to continue doing.